Marketing agencies create broad-ranging advertising campaigns aimed at promoting their clients’ activities. Much of this work happens online, but traditional formats are sometimes necessary too — and that’s where specialist suppliers come in. Find out whether a partnership between an advertising agency and a print shop is a good idea and what it actually involves.
Agency and Print Shop Partnership — How Does It Work?
Advertising agencies typically manage a large number of clients, which means their staff need to be well-organised, professional, and strong communicators. Long-term relationships with reliable partner companies — ones that guarantee timeliness and quality — are a cornerstone of how agencies operate.
One of the most important and most frequently maintained external relationships for a marketing agency is with a professional print shop. The print shop fulfils briefs across various campaigns, taking into account the needs of the agency’s clients as well as the input of the agency’s own team. This makes it possible to deliver work that meets everyone’s expectations.
In practice, a marketing agency will typically trial several print shops before settling on a long-term partner — choosing the one that best meets their needs in terms of:
- turnaround time,
- quality of output,
- pricing,
- breadth of services.
Marketing agencies typically promote a wide variety of businesses, industries, and product campaigns. Marketing also extends to event promotion and the launch of new venues — activities that are often supported by flyers and posters, the production of which is outsourced to print shops. Print shops also help create corporate merchandise, applying logos, advertising slogans, and company names to items such as pens, clothing, mugs, and lanyards.
What Are the Benefits of a Long-Term Partnership Between a Marketing Agency and a Print Shop?
Marketing agencies that establish a long-term relationship with a print shop typically gain a wide range of benefits. The partnership makes their work faster and easier, and entrusting print work to specialists consistently delivers a highly satisfying result. A stable relationship with a print shop also means the agency can rely on strong support throughout the delivery of design projects.
High Quality
Print shops work with professional equipment that enables the highest quality output. Flyers, posters, and branded merchandise produced this way look excellent — sharp graphics that stand out clearly against the background, with accurate colour reproduction. Print shops use inks and dyes that produce vibrant, intense colours that don’t fade over time.
Fast Turnaround
Print shops with established agency partnerships understand just how important turnaround time is in this industry. Clients typically need their work delivered quickly. A reliable external printing partner saves the agency significant time and energy spent searching for a new supplier each time, meaning the end client can have results in hand just hours after the brief is sent.
Convenience
Marketing agencies operate across multiple areas simultaneously, which means they employ specialists from a range of disciplines. Outsourcing print production eliminates the need to hire an additional person to oversee and manage the printing process.
Wide Range of Services
Professional print shops offer marketing agencies access to a broad range of paper stocks, colours, and formats — making it possible to produce even the most complex advertising banners. A print shop’s extensive capabilities allow the agency to offer its own clients more options, which in turn makes the agency’s services more attractive.
Attractive Pricing
Marketing agencies frequently benefit from favourable pricing discounts. This is especially common when the print shop has a large volume of work from the agency. In some cases, the partnership may also involve a barter arrangement, where services are exchanged on the basis of a mutual agreement.
Working with a company that offers comprehensive advertising order fulfilment saves both time and money. All activities and details can be coordinated in one place, and working with an experienced team ensures a professional approach to every order.
